For over 25 years an introduction to social psychology has been combining traditional academic rigour with a contemporary level of accessibility pedagogy and instructor support to provide a definitive guide to the engaging and ever evolving field of social psychology. According to gordon allport father of social psychology social psychology is a scientific attempt to explain how the thoughts feelings and behaviors of individuals are influenced by actual imagined or implied presence of other human beings social psychology acts as a bridge between sociology and psychology. An introduction to social psychology offers a thorough understanding of all basic concepts and methods of social psychology in a lucid and interactive manner it enables readers to grasp the idea of the self or the individual in the social context and understand the recent developments in the area of applied social psychology. Social psychology is studied in different ways by both psychologists and sociologists for the subfield of sociology see social psychology sociology social psychology is often conceived to be the study of how individuals perceive influence and relate to othersmore fundamentally it can be conceived to be the study of how our thought and self awareness is social in origin ie made
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